Brand identity, name, logo, visual architecture and marketing collaterals for India's first quit tobacco service.

LifeFirst is a quit tobacco initiative by the Narotam Sekhsaria Foundation, in partnership with PAKH, Mindtemple and Salaam Bombay Foundation.

The first service of its kind in India, LifeFirst works with medical practitioners in the city to directly reach out to tobacco users and help them quit with the assistance of counselling, medication and positive reinforcements.

The programme functions in collaboration with the medical community and relies upon peer-reviewed global research for its methods. We kept the copy straightforward, clear and professional while also being empathetic. Because LifeFirst reaches out to people across regions in India, the visual language is bold and eye-catching.

Tagline: Yes to Life. No to Tobacco.