Rebranding (logo and visual architecture) for the century-old educational foundation.

Founded in 1919 in Jodhpur, Rajasthan, Mahesh Shikshan Sansthan offers 6,500 students English- and Hindi-medium education, from primary to the post-graduate level.

We were commissioned to modernise the logo, bringing it into the 21st century while keeping its historic soul alive.

We retained the lotus and the lamp elements of the old logo while contemporising the design. We also preserved the Devanagari in the logo but introduced English to reflect the diverse offerings of the organization today.

For the Hindi typesetting we worked with the typographer Sarang Kulkarni.