Brand identity, name and tone of voice, logo and visual language, and packaging for the range of global condiments.

Me Gusta Food plays with the heady flavours of the Mediterranean - from Italy and Spain to North Africa and Turkey - to create delectable dips, sauces and spreads.

Playing off on the Mediterranean ingredients, the name means 'I like' in Spanish.

We imagined the brand to be an extension of the chef-entrepreneur's style of cooking - gourmet but not frou-frou, artisanal but not pretentious.

The design is earthy and represents the ethos of handmade, carefully-crafted, small-batch products.

The copy plays on the chef's love for strong global flavours and passionate cooking.

Taglines: All passion, no pretension.
Big flavours in a small jar.