Brand identity, space design, signage and print collaterals for India's premier cultural institution in Mumbai.

The National Centre for the Performing Arts (NCPA) is at the heart of India's cultural networks. The organization is committed to preserving and promoting India's vibrant artistic heritage in music, dance, theatre, film, literature and photography.

We designed the visual identities, posters and promotional materials of several NCPA theatre and music festivals such as Sama'a and Centrestage.

Sama'a is the centre's annual three-day Sufi music festival. Taking inspiration from Perso-Arabic calligraphy, we drew the logo by hand.

The Jamshed Bhaba Theatre is one of India's premium performance spaces and we were honoured to be commissioned to design the theatre lounge. The visual language encompassed drawing upon the theatre's vibrant history with old photographs of performances through the years as well as typographic signage.