Visual architecture, website copy and design for the smart solutions automation firm.

SoftDEL is a technology firm at the cutting edge of today's technology revolution. It enables original equipment manufacturers to make 'smart' products that power the Industrial Internet of Things (IoT).

To make the technology brand accessible, we formulated a visual language of icons and symbols that illustrated the brand's USPs without diluting its tech knowhow. Breaking away from the monotony of industry-standard blue and white, we chose a warm, friendly palette of orange and yellow.

The company was enthusiastic about showcasing its industry expertise and case studies on the website. We kept the copy simple and straightforward, breaking the reams of data into easily understandable nuggets.