Asset Vantage is a fintech service for high net worth owners. It automates asset management and accounting for a consolidated view of ultra high net worth wealth.

To illustrate the brand’s promise of clarity and comprehensiveness, we redesigned the brand’s logo and rehauled the visual architecture to walk the path of minimalism. The eloquent design reflected the brand’s USP of ease of use and streamlined processes.

As a way to foster audience trust and increase engagement with the brand, the content strategy comprised a series of financial literacy email newsletter called SCOOP. We used simple language and delightful infographics to explain financial best practices and give novel wealth planning insights.

Asset Vantage launched The Vantage Club, a premium knowledge-sharing network of HNIs where the best minds in business come together. We created the logo and marketing collateral for the premium sub brand.