We are a design and narrative studio passionate about helping you craft your most powerful stories.

Whether it is your unique brand or a compelling book idea, we specialise in bringing it to life with intelligent design and resonant words.

We have been creating powerful brand identities, innovative books and effective communications solutions for over 15 years.

Let’s make something beautiful together.

Our services
(We love a challenge.)

Art Direction / Branding / Brand Strategy / Brand Identity / Book Design / Consultancy / Content Strategy / Copywriting / Corporate Communications / Creative Conceptualising / Design / Editing / Environmental Graphics / Exhibition Graphics / Graphic design / Ghostwriting / Identity / Illustration / Logo Design / Naming / Narrative Design / Manuscript development Marketing Communications / Mural Design / Packaging / Print Production / Publication Design / Rebranding / Typography / Visual Architecture / Visual Language / Website Design / Writing

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Our team gets it done.

Rachita Dalal

Founder & Creative Director

Rachita’s design philosophy is to look past bright colours and shiny patterns to first and foremost find the WHY of every design decision. An M.S. in communications design from Pratt Institute, New York, Rachita is passionate about sustainability and typography.

Aurvi Sharma

Founder & Editorial Director

Aurvi loves books. An award-winning essayist, Aurvi has received awards and fellowships from the New York Foundation for the Arts, the Brooklyn Arts Council, Macdowell, Yaddo, and more. Her writing appears in Bon Appetit, Best American Experimental Writing, Guernica, Kenyon Review, and other publications. She has an M.A. in commercial writing from the UK.

Rishi Dalal

Managing Partner

Rishi has over 20 years of experience in business development, building relationships and problem solving across various sectors. But his true passion lies in anything creative, whether it is cooking, photography or design. He has finally found his calling, having made the shift into the creative world more recently. Rishi makes the best baba ghanoush you will ever eat.

Shandili Hegde

Designer

A graduate of Srishti School of Design, Shandili is a visual enthusiast who loves wielding design as a problem-solving tool. For her, creative work is a way of making emotional connections.

Muskan Agarwal

Designer

Fueled by chai and retro Bollywood tunes, Muskan is an explorer. Her design ethos is informed by her LED-bright personality.

We’re believers.

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Come say hello!

54C Mittal Tower, Nariman Point,
Mumbai 400021

+91 98203 02200

[email protected]

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