A crystal clear identity for a brand invested in the long view.
A newly set up equity fund management firm approached us for a name, logo and foundational branding for the new company. Launched by a young and ambitious duo, the spirit was nimble yet responsible.
Upon extensive conversations with the founders we understood that the managers consider themselves chaperones of their clients’ wealth. This led us to the constellation Auriga—Latin for charioteer—that guided sailors’ paths through the endless ocean.
Awriga Capital Advisors are counsellors and guides, steering their clients through unclear and overwhelming markets towards futures full of light.
The logo was inspired by ideas of clarity and vision—a telescope, a viewfinder, the long view forward—to connote how Awriga helps their clients by setting up a clear view of and the path towards a secure, prosperous future.
“Being from the financial services field, we don’t understand the nuances and depths of building a brand identity. Working with studio577 made us realise what an art the business of branding is. Studio577 founders spent time and energy deeply understanding how we think about our business and what it is that we stand for—our beliefs, our values, our philosophy. When they presented the identity system they created for us, we could see our belief system in it!
I highly recommend studio577. They are immensely quality-conscious and do not compromise on anything that would prevent them to reach the highest quality of work they envision for you.”
Jinal Sheth Founding Partner, Awriga Capital Advisors
