Designing a collection of essays by industry experts about India’s cancer epidemic.
For this publication design project, we developed a vocabulary of infographics and graphic symbols to translate numbers and statistics into visually engaging and accessible forms. The type focused on creating clarity and ease of reading.
The gravity and urgency of the subject lent itself to a bold typographic treatment. We printed the book with special colours (NSF brand red + a warm grey + black) for minimalism and focused on creating clarity and ease of reading.
“Studio577 has a dual strength for clear, engaging copy and contemporary, bold design, making it a one stop shop for all communication. They are our preferred partners because of the effort they make to understand the client’s needs, and then immerse themselves in the brief to deliver effective and successful communication solutions every time.”
Padmini Sekhsaria Principal at the Narotam Sekhsaria Family office
