Crafting luxury, evoking indulgence—for I, me, myself.
Hedonista, a word we concocted, is a woman who believes that the pursuit of pleasure is the primary focus of her life.
Because Hedonista products are handmade and all-natural—good enough to eat—we built the Hedonista brand to be about finding decadence in the everyday. This philosophy of indulgence was reflected in the name, tone of voice, logo and visual language, and all the packaging that we crafted for the luxury bath and beauty products company.
Keeping in mind the alchemical, tactile nature of the products, we gave each product its own unique, sumptuous pattern that grew organically through whimsy art experiments. Think sprinkling salt on watercolours and bathing handmade paper with brewed tea.
The copy for each product evokes the many moods of a Hedonista, transforming each of life’s banal moments into luscious me-time. The instructions and label copy are playful, encouraging Hedonistas to stop and smell the roses, and never overlook everyday pleasures.
“Even the Ogilvies of the world barely compare to the quality of ideas and execution that the team at studio577 come armed with. The nuanced understanding of brand that the team has reflects in the art as well as the copy. My brand wouldn’t have been half as elegant and sophisticated yet fun and playful if it weren’t for these guys. They put their heart and soul into the project and did not treat it as just another job.”
Shagun Sharma Founder, Hedonista
