Distilling the science and emotions of everyday sensations.
Intellichemie is a specialty chemicals company that manufactures the building blocks of flavour and fragrance formulations. They distil the science behind everyday sensory experiences that stir memories, summon delight, and bring comfort.
For the logo, we took inspiration from the line-bond structures of molecules in organic chemistry diagrams. The visual language used botanical photographs as metaphors for the finished products that Intellichemie’s ingredients help create, with the flower and fruit visuals evoking the senses of smell and taste. We chose to use images of real flora in its natural habitat to highlight the company’s commitment to sustainability.
All the photographs were taken by Rishi Dalal.
“Rachita & Aurvi are not simply a team of the best designer–writer duo, they are a powerhouse of branding and communication. Best is possibly an understatement for any of their work, “masterpieces” would be more apt. Working with them will be a challenging and exciting experience as they indeed work much harder than you to bring the brand to life and when they do it, it’s just a spellbinding experience. Their unwavering focus, elegant precision, and 100% original ideas are what sets them apart, and the best part is that they set new benchmarks with every project. So be prepared to be challenged, thrilled and transfixed by their work.”
