An annual report is many things. As a communication tool, it should clearly communicate the annual data and financials as well as tell the brand’s story powerfully and cogently to all the stakeholders.

We have been creating the Salaam Mumbai Foundation’s reports for many years, choosing a special theme to showcase the year’s achievements and challenges. The foundation’s mission is to help rural children stay in school by empowering them to make the right choices for their health, education and livelihood.

As the organisation’s on the ground strategy evolves year by year, we creatively conceptualise each report to showcase the annual blueprint and action plan. Themes over the years have included stakeholders as catalysts, play as resistance, the chain of hope, and so on